Hi Trailblazers-
I have built an Engagement Studio with dynamic buttons in the email templates. I need to add prospects to a campaign based on the action of clicking the button (in this case, it does not matter what link was clicked, just that the button was clicked). I have other links in the email templates (ex. Email Preference Center, Terms of Use) so the "any link" click trigger will not work in this case. What other trigger can I use to push them into the campaign based on the dynamic button being clicked?
#Pardot B2b Marketing Automation #Email Marketing
It's not completely reliable (because its cookie based) but you can use custom redirects for the links and add to a campaign using a completion action. That one is a bit more resilient against email link scanners. You also could use a form handler as a link (all you need for the input is email={{Recipient.Email}} ) and then use the form handler's completion actions, but that one is more susceptible to the a link scanner clicking all the links in your email and giving you a false positive.