Hello! My company is changing names (so new URL, logo, brand, etc.). Does anyone have experience with something similar with their Pardot/Account Engagement instance? We know we will need to add a new domain tracker (and thus change our landing page URLs), create new templates, etc. But we would love to hear about gotchas and successes from someone who has gone through something similar.
Hi,
I went through this exact process a couple of years ago when my company rebranded. It’s a big project, but totally manageable if you map it out carefully. Here are a few lessons we learned (and some surprises we ran into):
First, yes, setting up the new tracker domain is step one. We had to work closely with IT and DNS to get the CNAME set up properly before switching it in Pardot (now Account Engagement).
What surprised us:
- Old URLs were everywhere, landing pages, email templates, forms, and images all needed manual updates. We actually missed a few nurture emails and had to fix them fast after people clicked broken links.
- We forgot about SSL for the new tracker domain at first, which delayed us. Make sure you set that up early.
- Any custom redirects in Pardot need to be recreated for the new domain, or you’ll get 404 errors.
- Engagement Studio programs often have links or assets tied to the old domain, easy to overlook.
What helped us
- We ran the old and new domains side by side for a bit. This gave us time to update things gradually without breaking live links.
- Doing a full content audit before starting saved us a lot of headaches.
- We kept the sales team in the loop early since they often share marketing links.
Last thing: if you use dynamic content or personalization, double-check for old logos or brand references.