Current Setup:
In Salesforce (CRM) integrated with Pardot (Salesforce Account Engagement), we have the "Pardot Activities" section visible under Lead or Contact records. This section includes a "Prospect Activities" list showing various actions such as:
- Email Opens
- Clicks
- Sent Emails
- ✅ Unsubscribed
- With corresponding Date/Time, Type, Campaign, and Score.
The Problem:
While this unsubscribe timestamp is visible in the activity log, it is not stored in a standard or custom Salesforce field, which makes it impossible to:
Report on when a prospect unsubscribed based on dates
#Sales Cloud