Hi all,
When I first saw interest tags I thought we'd be able to use these to report on and interact with stakeholders based on their interests, but I can't see how this would work.
I can run a report to show me the names of Accounts which have a particular tag assigned to them by creating a custom report based on Tag Categories and Topics, but then what? I don't have access to the account object itself, so I'm not able to, say, add these people to a campaign, or send them an email, or update the Account record.... any of the other things I'd usually do with a list of people.
What are these actually for?
Thanks!
Vuk Stajic (MVRK Inc.) Forum Ambassador
Hmmm - that is a limitation for sure.
Typically for tagging, I have seen non-profits using a variety of things that are tied to or directly on the Account.
Either checkboxes for specific "Tags" (this can create a lot of fields), multi-select picklists (some people hate them), and custom object that acts as a "Tag" related to the Account with a type picklist indicating the Tag value.
These would likely be more fruitful for you for ease of list management.