Hi everyone, and thanks in advance! My org has MC Growth Edition and one of the asks from leadership is the ability to either reduce a Lead's Engagement Score to 0 or by a set number based on their Lead Record stage. Is this possible? I don't see how this would happen automatically using a Campaign Flow. Any help or feedback would be helpful. And thanks again! —Mike
People scoring is a concept which is a blend of sales cloud and account engagement feature. You can create custom scoring rules.
What I would suggest is to have a discussion with Sales team and understand the process how they converting the stage(i.e, is it based on web-visit, form submission, or interaction with sales rep) based on this you can easily configure scoring rules.
You can also create a standard/custom field to store the conversion details and incorportae same in your calculated insights or segmentation.
There are many articles on setting up basic configuration, but based on your business requirement you can tweak the setup.
https://help.salesforce.com/s/articleView?id=mktg.mktg_data_scoring_setup.htm&type=5Aishwarya T.P
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